Hypergrowth for Startups

In the fast-paced world of startups, scaling and breaking points are inevitable. Khalid Halim, an executive coach who has worked with renowned startups like Coinbase, Lyft, and Checkr, draws an intriguing parallel between the growth patterns of companies and military groupings. Through his experiences, Halim has formulated what he calls the “law of startup physics,” which explores the dynamics of scaling and breaking within organizations. This article summarizes Halim’s insights and highlights the key takeaways for startups.

The Law of Startup Physics:

Halim’s observation of startup scaling and breaking patterns led him to the concept of exponential growth for companies and linear growth for individuals. He notes that while humans grow biologically and linearly, companies have the potential to grow exponentially, especially in the tech industry. This exponential growth is fueled by the power of vision and storytelling, which founders employ to inspire others to join their mission. Halim uses the example of Coinbase, a cryptocurrency company that weathered market fluctuations and retained dedicated employees due to the strong vision of an open financial system.

Key Insights for Startups:

1. Your startup will outpace most of its executives if it starts to grow:
As a company scales rapidly, its growth often surpasses the capabilities of its executives. This can lead to leadership challenges and a need to reevaluate team structures. Halim emphasizes the importance of recognizing this phenomenon and taking proactive measures to address it. Founders must be willing to have honest conversations with executives and consider two options: either replace the struggling executive or hire someone more experienced above them. These decisions are not easy but are crucial for maintaining growth and ensuring effective leadership.

2. The founder is biological, too, but this law doesn’t apply:
While employees and executives experience linear growth, the founder’s role is unique. Founders possess exponential thinking capabilities and visionary perspectives that set them apart. This allows them to keep up with the company’s exponential growth. Unlike hired CEOs, founders have the authority to hire individuals more senior than themselves and maintain declarative authority. However, founders must prioritize self-care and avoid burnout to sustain their capacity for exponential thinking and decision-making.

Promises for Success:

Halim suggests making explicit promises to address the challenges of scaling and breaking within startups. For executives, founders should make a commitment to their growth and discuss the possibility of transitions or replacements if their growth does not align with the company’s needs. These promises set expectations, provide career definitions, and establish trust between the founder and executive. Additionally, founders should make a promise to themselves, acknowledging the importance of taking breaks, vacations, and maintaining a healthy work-life balance. By doing so, founders set an example for the team, enhance personal performance, and foster creativity and problem-solving.


The law of startup physics reveals the dynamics of scaling and breaking within startups. By recognizing the differences in growth rates between individuals and companies, founders and executives can navigate the challenges of rapid growth more effectively. Halim’s insights emphasize the need for open conversations, proactive decision-making, and self-care to sustain exponential growth and maintain a strong team. By adhering to these principles, startups can harness the power of vision and storytelling to drive success in the face of hypergrowth.

Read the full article here.


Photo by Annie Spratt on Unsplash