We are seeking an Outbound Automation Consultant to set up and optimize our email outbound automation platform for our sales team. This role involves the full lifecycle of implementation, from platform selection and configuration to automation workflow design, email content creation, and performance optimization. The ideal candidate will have expertise in sales automation tools such as Clay, Reply.io, or Apollo.io and a deep understanding of outbound email best practices.
Key Responsibilities:
• Assess business needs and recommend the best outbound email automation platform.
• Configure and integrate the selected platform with CRM and other sales tools.
• Design and implement automation workflows, sequences, and lead enrichment processes.
• Write high-converting outbound email sequences tailored to target audiences.
• Set up tracking and reporting dashboards to monitor key performance metrics.
• Provide training and documentation for the sales team to maximize platform usage.
• Optimize campaigns based on performance data, A/B testing, and industry best practices.
Preferred Qualifications:
• Proven experience implementing and managing Clay, Reply.io, or Apollo.io for outbound sales.
• Strong background in email deliverability, copywriting, and sales automation best practices.
• Ability to work cross-functionally with sales, marketing, and operations teams.
• Experience with CRM integrations (HubSpot, Salesforce, etc.) and data enrichment tools.
• Excellent analytical and problem-solving skills for campaign optimization.
• Knowledge of compliance and email regulations (e.g., GDPR, CAN-SPAM, CASL).
This is a contract or consulting role with the potential for ongoing engagement based on business needs and performance. If you have a track record of scaling outbound sales through automation, we’d love to hear from you!
**No Recruiters or staffing firms, please