Retail Go-To-Market Consulting
Entering brick-and-mortar retail can accelerate growth—but it also introduces complexity. From identifying the right retail channels and securing distribution to managing brokers and meeting retailer requirements, many brands underestimate what it takes to successfully scale beyond direct-to-consumer sales.
Launch, Grow, and Scale Your Consumer Brand in Retail
Next Level Catapult helps consumer brands navigate the retail landscape with confidence. We serve as a fractional retail growth partner, providing the strategic leadership, industry relationships, and operational expertise needed to build and execute a successful retail go-to-market strategy.
Whether you’re a fast-growing DTC brand entering wholesale for the first time or an international company expanding into the U.S. market, we help you build the right foundation for long-term retail success.
We don’t just help you get into retail. We help you build the infrastructure to win there.
Who We Help
Direct-to-Consumer Brands Expanding into Retail
Many consumer brands achieve early success through e-commerce and direct sales before pursuing wholesale distribution. While retail presents tremendous growth opportunities, it requires a different strategy, different partners, and different capabilities.
We help DTC brands:
- Develop a retail growth strategy
- Identify the right channels and retailers
- Product and innovation validation
- Build retail sales materials and presentations
- Select and manage brokers and distributors
- Prepare operationally for wholesale distribution
- Navigate retailer onboarding and compliance requirements
- Build sustainable retail growth plans
International Brands Entering the U.S. Market
Many international brands recognize the opportunity within the U.S. market but lack a local commercial team to lead expansion efforts. Rather than hiring a full-time executive before meaningful traction exists, our clients engage us to serve as their U.S. market lead on a fractional basis.
We help international brands:
- Develop U.S. market entry strategies
- Establish importing and distribution networks
- Identify brokers, distributors, and fulfillment partners
- Build retailer-specific sales plans
- Manage U.S. market development activities
- Coordinate key service providers and partners
- Create the operational infrastructure needed to support growth
What We Do
Retail Strategy Development
We help brands determine:
- Which retail channels to pursue
- Which retailers are the best fit
- How to prioritize market opportunities
- Where to invest resources for maximum return
- How to build a scalable retail growth roadmap
Broker & Distributor Selection
The success of a retail expansion often depends on selecting the right partners.
Our team maintains extensive networks of vetted:
- Retail brokers
- Specialty distributors
- National distributors
- Importing partners
- 3PL and fulfillment providers
- Retail operations providers
We help brands evaluate, select, onboard, and manage these critical relationships.
Fractional Retail Leadership
Unlike brokers who focus primarily on retailer introductions, we provide strategic leadership across the entire commercial organization.
As your fractional Head of Sales, VP of Sales, or Chief Revenue Officer, we:
- Lead retail go-to-market execution
- Manage broker relationships
- Coordinate distributor activities
- Develop retailer strategies
- Oversee sales planning
- Drive accountability across partners
- Report on progress and performance
Retailer Engagement & Sell-In Support
We help brands build and execute retailer-specific growth plans.
This includes:
- Retailer targeting
- Sales story development
- Category analysis
- Pricing strategy
- Buyer presentations
- Retailer pitch decks
- Sell-in support
- Ongoing account management
Operational Infrastructure
Retail growth requires more than sales.
We help brands establish the operational foundation needed to support expansion, including:
- Distribution strategy
- Fulfillment planning
- Retail compliance requirements
- Order-to-cash processes
- Vendor coordination
- Supply chain support
- Retail operations planning
Why Brands Choose Next Level Catapult
Strategic Leadership Without Full-Time Overhead
Many growing brands need executive-level retail expertise but are not yet ready to hire a full-time Chief Revenue Officer or Head of Sales.
Our fractional model provides access to senior leadership at a fraction of the cost.
Industry Relationships That Accelerate Growth
Our team has spent decades working across consumer products, retail, brokerage, and distribution.
We leverage those relationships to help brands identify the right opportunities and avoid costly mistakes.
A Broader Approach Than Traditional Brokers
Brokers can play an important role in retail growth, but broker representation alone is rarely enough.
We provide the strategic direction, partner management, and accountability necessary to coordinate all aspects of a successful retail expansion.
Boots-on-the-Ground U.S. Market Leadership
For international brands, we serve as a trusted U.S.-based commercial partner, helping manage market development activities and local execution while minimizing the need for an internal team.
Let’s Build Your Retail Growth Strategy
Whether you’re preparing for your first retail launch or expanding an established brand into new markets, Next Level Catapult can help you build the strategy, infrastructure, and partnerships required to succeed.
Schedule a consultation to discuss your retail growth objectives and learn how our team can support your expansion.