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Sales Is Failing Because It Was Built for a Buyer That No Longer Exists

Sales Is Failing Because It Was Built for a Buyer That No Longer Exists

by Sherry Orel | Sep 10, 2025

Many growing companies still rely on sales models built for a different era, back when buyers had fewer options, more patience, and less access to information. They still use a traditional sales model built for a buyer that simply doesn’t exist anymore. These teams...
It’s Time to Evolve From a Sales Team to a Sales Operations Culture

It’s Time to Evolve From a Sales Team to a Sales Operations Culture

by Sherry Orel | Sep 10, 2025

Most CEOs don’t come from sales, and it shows. According to Zippia, only 13% of U.S. CEOs have a background in sales, which makes it easy to fall into one of two traps: trust your Head of Sales too blindly, or micromanage from a place of discomfort. Both lead to the...
The Owner vs. Operator Mindset: Why Your Organization Needs More Owners

The Owner vs. Operator Mindset: Why Your Organization Needs More Owners

by Bradley Hajart | May 16, 2025

At Next Level Catapult, we often encounter organizations filled with hard-working, well-intentioned individuals who are stuck in “operator mode”-focused on tasks, reacting to immediate needs, and executing within their lane. But sustainable success, true...
How to Manage Up Effectively: A Framework for Proactive Leadership

How to Manage Up Effectively: A Framework for Proactive Leadership

by Bradley Hajart | Apr 24, 2025

Many of the executives and emerging leaders we coach express the same frustration: “My boss wants to be involved in everything. I can’t make a move without their input.” But here’s the hard truth: in many cases, it’s not the boss...
The Founder’s Balanced Breakfast: Coffee, Clarity, and a Head Start

The Founder’s Balanced Breakfast: Coffee, Clarity, and a Head Start

by Bradley Hajart | Apr 14, 2025

This morning, I took a very early call—one of those “is this even a real time of day?” calls where your brain takes a few extra minutes to catch up with your mouth. Somewhere between my second sip of coffee and a half-formed sentence, I had a familiar realization: A...
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NLC aids businesses at pivotal moments to streamline leadership and scale efficiently, using a blend of business strategies and neuroscience to achieve measurable growth and behavioral change tailored to each client’s goals.

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