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Curiosity: The Secret Sales Weapon

August 22 @ 11:00 am - 12:00 pm EDT

Not asking the right questions, or even worse, asking the wrong questions is one of the most frequent mistakes salespeople make when meeting with a client. Whether you are trying to win a new opportunity or keep existing business, preparing your approach to getting the insights you need to win and retain business is one of the most powerful tools in a salesperson’s toolbox. Getting to the emotional triggers driving your client’s decisions is critical in order to position your offering as a solution to their need. This webinar will provide structure and give you the motivation (and courage) to ask questions that uncover these drivers to improve your win ratio and help you avoid chasing imaginary opportunities.

What you will discover:

  • A repeatable process for meeting prep.
  • Tools to create your own best practices to replace for predictable success.
  • Confidence to ask questions that might have scared you before.
  • Tips to get the answers you need to win and keep clients.

What you will learn:

  • How to prepare for meetings to ask the right questions and avoid the wrong ones.
  • Build the confidence to convince your clients that having answers to deeper insights. maybe even things they aren’t initially comfortable sharing, will benefit them and to motivate deeper transparency.
  • How to pivot in real-time when you uncover new facts that could change how you had planned to engage.

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Sherry Orel: She has worked with Fortune 500 clients like Proctor & Gamble, Unilever, Nestle, Walmart, and Target. Her focus has been creating and implementing strategies — driving long-term growth, innovation, investment, re-positioning, and reorganizing — while guiding and supporting CEOs through the exit process to achieve maximum value. She has built organizations through organic growth, strategic partnerships, and M&A, overseeing businesses delivering over $1.5B in cumulative revenue. Throughout her roles with Brand Connections, News Corporation, and Havas Worldwide, Sherry has secured or supported over 25 add-on acquisitions and equity partnerships as an executive committee member resulting in transactions over $1B.


August 22
11:00 am - 12:00 pm EDT
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