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Personal Branding is no longer a luxury

May 20 @ 11:00 am - 12:00 pm EDT

Why you need a Personal Brand: Free Webinar Registration is Open Now!

In today’s digital age, leading a business or team goes beyond just selling products or services. It’s about creating a unique identity, establishing trust, and fostering connections with your audience. While many business leaders focus solely on building their business brand, they often overlook the importance of cultivating a personal brand. In a crowded marketplace, having a strong personal brand can be the key differentiator that sets you apart from the competition and propels your business to new heights. Why Every Executive Leader Needs a Personal Brand

  1. Builds Trust and Credibility: People do business with those they know, like, and trust. A strong personal brand helps you establish credibility and build trust with your audience. When customers see a face behind the business, they feel more connected and confident in their purchasing decisions.
  2. Differentiates You from the Competition: In today’s competitive landscape, simply having a great product or service is not enough. A compelling personal brand helps you stand out in a sea of competitors. By showcasing your unique story, expertise, and values, you can carve out a niche for yourself in the market and attract loyal customers who resonate with your brand.
  3. Drives Business Growth: Your personal brand can significantly impact the success of your business. As you build a reputation as an industry expert or thought leader, you’ll attract more attention and opportunities for your business. Whether it’s speaking engagements, media appearances, or partnerships, a strong personal brand opens doors to new avenues for growth and expansion.
  4. Humanizes Your Brand: Behind every business, there are real people with stories, passions, and values. A personal brand humanizes your business, making it more relatable and engaging to your audience. By sharing your journey, insights, and experiences, you create a deeper connection with customers, fostering loyalty and advocacy for your brand.

If you’re a business leader looking to stand out in a crowded marketplace, it’s time to add this to your must-do list.

What you will discover:

  • Do you really understand your own personal brand
  • Where and how you show up in the world matters
  • Is your personal brand serving you?
  • How to unlock dormant digital relationships to drive revenue
  • Learn the personal branding framework for success

What you will learn:

  • Determine if building your personal brand is right for you and/or your business
  • Learn how to develop a communication platform that is compelling and relevant (on trend).
  • Understand the actual commitment of time you need to dedicate for success.
  • Learn the planning and strategy to ensure you stay on track with this intentional approach

Fill out the form below to sign up for this live virtual seminar.

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   This Webinar is brought to you by Strata Originals.

At STRATA Originals, we work with CEOs, Entrepreneurs, Leaders, and Executive Teams who seek to cultivate an authentic and influential personal brand. Our mission is to help you activate dormant connections, foster new ones, and generate revenue through the power of your unique brand. Our commitment revolves around you and your objectives. Whether you require strategic guidance and coaching or prefer our hands-on Do It For You approach, we’re dedicated to supporting your journey.

Alan McLaren is a digital marketing and personal branding expert with over 25 years of experience, co-founding STRATA and InfinityComm. He has held prominent positions including the Former International Chair of YPO Gold and executive roles at JAWZ, IKON Quebec, and WhiteHat Inc. McLaren’s extensive expertise and leadership in IT security and digital communication have solidified his reputation as a visionary in the industry.
Leanne Bucaro is a Co-Founder of STRATA and InfinityComm, celebrated for her expertise in personal branding, PR, and media, with a Cannes award-winning background in video production. With over 25 years in agency leadership, she has made her mark as a former TV personality and as a former executive, including VP of Comms/IR at JAWZ and COO/EVP at WhiteHat Inc, as well as a member of the Bell Mobility/Bell World executive team. Her diverse experience has positioned her as a distinguished figure in the intersection of media production and corporate communication.


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